STEPS TO A WINNING RETAIL MARKETING CAMPAIGN
STEP 3: CREATE EFFECTIVE COMMUNICATION
Julia is now
ready to launch her first marketing effort.
1. DESIGN INNOVATIONS TO THE EVENT
2. ANNOUNCE THE EVENT
After sending her invitations, Julia can start send an
e-mail message–or a mass mailing—to remind her targeted
customers about the wine tasting.
3. REVIEW AN EVENT READINESS CHECKLIST
Before a big event, it's helpful to double-check you've
completed all necessary preparations. Julia can spend more
time with her guests during the tasting if she takes the
time to verify she's taken care of last-minute details.
Walk through a check
list that could help Julia plan her wine tasting event (28
KB Microsoft Word file*).
Step 1: Gather
Step 2: Target the "right" customers
Step 3: Create effective communication
Step 4: Host an event
Step 5: Follow up with guests