STEPS TO A WINNING RETAIL MARKETING CAMPAIGN
STEP 1: GATHER CUSTOMER
1. LET YOUR CUSTOMERS KNOW WHY YOU'RE ASKING FOR THEIR
This will help ease any anxiety your customers may have
about giving out their phone number or e-mail address.
One of the best ways for a business owner to collect
customer information is to have an outline ready for staff
members to follow at the point-of-sale.
Get Windows Media Player
Listen as a cashier at Julia's store asks a customer
for his personal information and explains what it
will be used for.
2. CREATE MOTIVATION FOR YOUR CUSTOMERS TO PROVIDE THEIR
Consider offering the following incentives to your customers
who give you their personal information:
"Loyalty" or "Preferred Customer" discount cards. These
generally look like a punch card that, once filled, offer
and educational seminars. This builds a community of
customers who may spread the word about your store's
benefits and the personal attention your customers receive.
3. PROTECT YOUR CUSTOMERS' PRIVACY
Train your sales staff to ensure your customers that their
personal information is for in-store use only. Plus, be sure
to post a privacy statement on your store's Web site that
spells out how customer information is used.
Step 1: Gather
Step 2: Target the "right" customers
Step 3: Create effective communication
Step 4: Host an event
Step 5: Follow up with guests